[One step ahead of real clothes...]

1996year4moon1Day

A boy traveled from the countryside to Tokyo on a night bus to Tokyo, the capital of flowers.

Aim for the back streets of Harajuku, "Ura-Harajuku"! !
I was fascinated by the charisma I admired, caught their transmission with my whole body,
Enthusiasm for one-by-one products! !
What's cool? What is creation? What is culture! ?
I really learned a lot.

One thing I was sure of was that they were undeniably real!
at the timeKIDSReal and genuine real clothes for us.

2022year2moon22Day

Time passes and the boy becomes an adult...
Acquire skills and know-how that are comparable to the charisma of those days

To explode love for fashion and respect for culture
Legendary brand "NEUTRAL Buzz Reaction] to start.

Late blooming is fine, crazy blooming is fine,
Aim for the real thing! And creating "completely new value"...

Yes, one step ahead of real clothes!